Should the Canucks give Johnny Canuck primary logo status?

The Vancouver Canucks have a colourful jersey history, which isn’t exactly a good thing. Recently, over at Puck Daddy, we talked about the Philadelphia Flyers narrowly avoiding a run-in with 90s-era teal that would have been a black mark — well, a teal mark — on the franchise’s relatively pure colour palette. For them, it’s always been orange and black. Nothing else.

Not so for the Canucks, whose colours throughout history are almost enough to fill one of those giant Prismacolor coloured pencil sets: blue, navy blue, green, white, silver, yellow, gold, orange, red, maroon, burgundy, and probably some others I’ve forgotten. As Sean McIndoe observed, perhaps the most embarrassing line on the Canucks’ Wikipedia page is this one:

“The team has gone through thirteen different logo and jersey changes in its history.”

All that in mind, you can understand why people might balk at yet another makeover, but Tuesday, during his appearance on the Team 1040 with Matt Sekeres, Trevor Linden suggested the team was indeed considering another change: a swap from the orca to Johnny Canuck as the primary logo.

I pressed for details on which Johnny Canuck logo he meant. There are two, after all. Johnny Canuck in stride, and Johnny Canuck in the trash, as people often describe it:

But I was told that Linden didn’t specify.

I can only hope that he meant the one on the left. If so, yes please. I love this logo. It’s that perfect mix of complex and simple. In terms of complexity, there’s history in the Canucks sporting the V, and Johnny Canuck himself. But it’s also simple enough for kids to sketch, whereas Johnny Canuck in stride is a little too intricate, I think. Sure, he’s a cartoon character, but so are the Ottawa Senator, Chicago Blackhawk, and Pittsburgh Penguin. It works, as long as it’s not too infantile, and I don’t think this one is. (Heck, if anything, he has a touch of Vancouver hipster, for that Commercial Drive crowd).

I love the Johnny Canuck V logo, and I think it, more than any other logo the Canucks have had, represents the city. (Let’s not talk about the HF boards logo that tries to blend the two Johnny Canuck images — it’s cool right up until you consider that a man skating out of a giant V is pretty easy to make fun of.)

And let’s be honest: the orca’s connection to the Canucks is tenuous at best. It was the logo unveiled when the team was taken over by Orca Bay. Its ties are to an ownership group, not the city, not to mention one that a) wasn’t even based in the city, and b) is no longer here.

It seems to me the strongest argument for keeping the orca is that the Canucks change their logo too much, and while that’s true, I think we should embrace our history as the most fashion-conscious team in hockey. After all, the worst thing you can be is an outfit-repeater. I learned that from Lizzie McGuire:

If the Canucks swapped this logo with the orca, it’d be the first time I can remember where I was 100% onboard with their primary jersey.

But that’s just my opinion. Heaven knows that Vancouverites have varied opinions on what the Canucks should and shouldn’t be wearing, so I’ll turn the floor over to a few others — Daniel Wagner, who you know from this blog right here, the one you’re reading, Rob Williams of Vancity Buzz, and John Van Der Woude of Hockey By Design, and this excellent PITB guest post detailing the best and worst Canuck jerseys throughout history.

Should the Canucks go to the Johnny Canuck “V” logo as their primary?

ROB: No! I’m done with changing the logo or colour scheme drastically. I have been a fan for 25 years and in that time they’ve had three drastically different colour schemes and two drastically different logos, not to mention numerous small tweaks here and there.

Their current look isn’t perfect, but it has some semblance of history and I would like the team to keep some kind of consistency. I don’t like the fact that a group of five Canucks fans can look like they’re cheering for five different teams when they’re wearing their stick/rink, flying V, skate, old orca and new orca jerseys.

JOHN: Definitely not. The Johnny Canuck logo works great as an alternate or secondary logo, but it’s way too cartoon-like to work as the primary logo in the NHL. Minor league logo, sure, it would work great, but the best hockey league in the world has to keep a sense of professionalism in their logos.

That’s not to say that aren’t some awful logos in the league, because there definitely are, but Johnny Canuck looking like he’s wearing a toque and a v-neck t-shirt (or worse, decapitated) just isn’t good enough. Think the Ottawa Senators logo, because that’s where I’d place Johnny Canuck as a primary logo. The orca logo isn’t the greatest logo in the league either and could use some major refinements, but it has a great structure and concept at its core: the C, First Nations elements, an orca…it represents Vancouver well.

DANIEL: Harrison, you ignorant slut. The Johnny Canuck logo works great on the shoulder of a jersey. I even recognize the history of Johnny Canuck and its importance to the history of the Canucks themselves. But there’s no getting around it: he’s a cartoon character.

Aside from its resemblance to a head in a garbage can, it looks far more like an AHL logo than an NHL logo. As a main logo on an NHL jersey, it brings to mind the LA Kings’ infamous “Burger King” logo or, worse, the New York Islanders’ horrendous “Fisherman” jerseys.
Personally, I think the orca jerseys are severely underrated. They have a strong connection to the west coast and to Haida art. I’d be fine with the Canucks dropping the entirely unnecessary “Vancouver” from the top of the logo, but the orca logo itself is absolutely fine and is, I’m sorry to say skate logo fans, the closest thing the Canucks have to iconic imagery.

What are the best and worst Canuck jerseys of all-time?

ROB:  I think the current ones are the best they have ever had. It certainly has the best colour scheme, although I’ll admit I’m not the biggest fan of the logo. The third jersey and their original jerseys are great too, but I think the stick in rink logo is a little boring as a primary logo.

JOHN: The greatest Canucks jersey of all time are one of the current ones. I’ll give the slight nod to the road whites over the home blues because they look incredibly slick on the ice, with lots of blue and green included in the design to make it stand out – having the large blue cuffs was a great decision.

But both are classy, consistent, perfectly balance the blue and green and are relatively unique to the league in terms of the colour combination being used. It’s one of the most under-rated jerseys in the league right now. It takes time to create and develop a brand and identity, and the Canucks have never given any of their visual identities the time to really become classic. The foundation is good with this one, and with some refinement (again, especially to the logo), it could be a really classic visual identity.

DANIEL: The worst logo in Canucks history? I have to go off the board to all the re-designs people have made that try to re-do the skate logo in current blue and green colours. It just doesn’t work, people. Let it go.

65 comments

  1. Mark Ragnar
    July 29, 2014

    You know what should change? Your links on the right. Two blogs that last updated/moved over a thousand days ago? The Canucks do change uniforms more often that you update your links, and that’s just wrong.

    VA:F [1.9.16_1159]
    Rating: +10 (from 10 votes)
    • Daniel Wagner
      July 29, 2014

      If we had control over those, we’d change them. Unfortunately, we don’t.

      VN:F [1.9.16_1159]
      Rating: +1 (from 5 votes)
      • Rob The Hockey Guy
        July 29, 2014

        CHANGE THE LINKS HARRISON

        VA:F [1.9.16_1159]
        Rating: +16 (from 16 votes)
  2. Blueliner
    July 29, 2014

    Honestly.. that’s not a bad idea Harrison. I could picture something similar to the V-Johnny Canuck logo as a primary. Just needs to be refined with a couple fixes and it’ll work.

    VA:F [1.9.16_1159]
    Rating: -11 (from 15 votes)
  3. San
    July 29, 2014

    Yes, change for the final time. The colour scheme is Vancouver but the logo isn’t Canucks. The logo needs to be a new, simple and clean look similar to the Chicago Bulls. It should only be a frontal headshot in a “C” otherwise a full body will look cartoonish. The letter “V” should be in white on the stripes on the sleeves. Pass it on to Trevor Linden!

    VA:F [1.9.16_1159]
    Rating: -13 (from 17 votes)
  4. Steveston
    July 29, 2014

    Ditch the “VANCOUVER” from the front of the jersey; leave the current “Stick in Rink” on one shoulder, and “Johnny Canuck with V” on the other shoulder, and declare that this jersey will not be changed for a minimum of 25 years.

    VA:F [1.9.16_1159]
    Rating: -10 (from 18 votes)
  5. Cbjerrisgaard
    July 29, 2014

    Primary Stick in Rink, secondary Johnny Canuck.

    VA:F [1.9.16_1159]
    Rating: +26 (from 30 votes)
    • sox/canucks fan
      July 30, 2014

      Agreed. Primary Stick in Rink, secondary Johnny Canuck. The stupid Orca looking all stupid tough comic book has to go.

      VA:F [1.9.16_1159]
      Rating: +16 (from 22 votes)
  6. iain
    July 29, 2014

    Johnny canuck is ok as a minor logo, on the shoulder or whatever. as a main logo, nooooooooooooo!!!!!

    but then, I’m a solid stick-in-rink logo fan, always have been always will be.

    go, North Van Minor hockey!

    VA:F [1.9.16_1159]
    Rating: +17 (from 21 votes)
  7. BBoone
    July 29, 2014

    I vote for the Johnny Canuck Logo returning to the front of the Jersey in some way.
    I mean, we are the Vancouver CANUCKS not the Lotus Land Whales .
    My favorite uniform was the old sled skate of the 94 team and the worst of course
    the Orangey Yellow V thing. That cost the 1982 Cup because at some point in the first game
    Harold Snepts had the very reasonable revelation that if they did indeed win the cup then the whole world would see that uniform and realize that adult , grown up men had spent a lot of time
    parading around in that . After that they spit the bit and who could blame them.

    VA:F [1.9.16_1159]
    Rating: +21 (from 25 votes)
  8. CRaig Jeffers
    July 29, 2014

    I have been a fan since 1967!! The best uniform the Canucks have ever had was the BLACK 1994 Jersey with the CANUCKS stylized across the front of a “Hockey Skate Blade”… The first year jerseys were ok.. and the 2013 – 14 Jerseys were “just alright”. Going back to the Johnny Canuck Jerseys from the old WHL , along with the “Johnny Canuck Videos” would be great for nostalgia, but the theme of the new team is “Change is Coming”. Going back, hardly seems like it fits with the current marketing. Johnny Canuck is History……. a GREAT history. However, if you are bring back JC,, the you may as well call Andy Bathgate and Paul Andrea and see if they are busy….

    VA:F [1.9.16_1159]
    Rating: -14 (from 16 votes)
    • BBoone
      July 29, 2014

      I have been a fan since 1955 in the old forum
      Great rangers farm teams
      Bring back a Johnny Canuck jersey and let the Vancouver Canucks be Canucks

      VA:F [1.9.16_1159]
      Rating: +17 (from 21 votes)
      • Daniel Wagner
        July 29, 2014

        Honestly, the old Johnny Canuck jerseys look like exactly what they were: a minor league jersey. I like the logo, but only as an alternate. As the main logo, it just doesn’t look right.

        VN:F [1.9.16_1159]
        Rating: -9 (from 27 votes)
        • Dan
          July 30, 2014

          Is that Bathgate?

          VA:F [1.9.16_1159]
          Rating: 0 (from 0 votes)
        • Paulo
          July 31, 2014

          Johnny c as a main logo would look great with different striping design on the jersey! Much like what the Penguins jersey design. Keep the green, blue & white!

          VA:F [1.9.16_1159]
          Rating: +12 (from 12 votes)
  9. Chris the Curmudgeon
    July 29, 2014

    That Islanders Fisherman logo was awesome for its campiness. The worst jersey that almost was in the history of the NHL was the St Louis Blues three horns thirds that Mike Keenan allegedly nixed.

    VA:F [1.9.16_1159]
    Rating: +11 (from 11 votes)
  10. Stink Pickle
    July 29, 2014

    I say we take the Vancouver Grizzlies’ logo! No one has ever had a basketball on their hockey jersey before!

    VA:F [1.9.16_1159]
    Rating: +34 (from 36 votes)
    • Harrison Mooney
      July 30, 2014

      I laughed embarrassingly hard at this.

      VN:F [1.9.16_1159]
      Rating: +13 (from 13 votes)
  11. Andre
    July 29, 2014

    My choice would be the skating Johnny Canuck. The logo tells the whole story and it reveals the club’s true heritage and history.

    The saddest thing about the Canucks, other than never winning a Cup, has been their identity crisis. As fans, we all have our respective tastes of what we love and what we hate. I grew up with the Flying V uniforms with the Streaking Skate logo. I loved the colours, particularly the home yellow. Steamer, Harold, Tiger, King Richard, Tanti, young Neely…it was unique and distinctive. If only the Canucks kept the classy and elegant Stick ‘n Rink C for some form of brand stability instead of going with the controversial Flying V design.

    Speaking of the Stick ‘n Rink, I would be just as enthused to have either the original or modified version as the primary identity. It’s simple and timeless. If the Canucks decide to go that route, I would still include the skating Johnny as the shoulder patch/3rd jersey primary logo. I like the Johnny V but it gets too many comparisons to the Vachon Cakes logo. I would also like to see a return to the traditional and more legible block font with an added green border as well as some green on the collar. The current font looks absolutely weak.

    The bottom line is this…the orca has overstayed its welcome. Its supporters claim that it represents Canada’s west coast as well as B.C.’s Haida culture. That is true. However, the main reason the orca was made the Canucks’ identity in the first place was because the former ownership group, Orca Bay Sports & Entertainment wanted to shove their corporate brand down the fans’ throats. Furthermore, the orca has absolutely no Pacific Coliseum history. The Canucks’ first two seasons at the Rink on Renfrew were their last two seasons in the old Western Hockey League. They won the championship in both those seasons and what was their logo?? Yes, Johnny Canuck.

    I have been a Johnny Canuck activist ever since the Canucks talked about phasing out my beloved Skate logo in ’96. I strongly feel that having a Johnny Canuck/Stick ‘n Rink brand will give the franchise the long awaited and timeless identity it fully deserves. Then, maybe, our Cup curse is broken. I always felt the Canucks are Cup-cursed until Johnny Canuck is part of the club’s main identity.

    VA:F [1.9.16_1159]
    Rating: +24 (from 26 votes)
  12. Dave
    July 29, 2014

    http://findlogo.net/images/V/vachon%20logo.jpg

    VA:F [1.9.16_1159]
    Rating: -1 (from 3 votes)
  13. Dave
    July 29, 2014

    The red practice shirts worn when their equipment truck was stolen…stark & basic.

    VA:F [1.9.16_1159]
    Rating: +1 (from 1 vote)
  14. Brian
    July 29, 2014

    The obvious answer is to have Johnny Canuck skating within a rink carrying a plate of spaghetti, wearing a “V” sweater, and being chased by an Orca.

    VA:F [1.9.16_1159]
    Rating: +10 (from 10 votes)
    • Daniel Wagner
      July 29, 2014

      Or this:

      VN:F [1.9.16_1159]
      Rating: +48 (from 50 votes)
      • iain
        July 30, 2014

        Daniel, that is frickin’ awesome.

        VA:F [1.9.16_1159]
        Rating: +6 (from 6 votes)
      • Brian
        July 30, 2014

        Perfect! Ha!

        VA:F [1.9.16_1159]
        Rating: +3 (from 3 votes)
  15. akidd
    July 29, 2014

    back to stick in rink please. we all can then just pretend that nothing happened.” yellow, and orange? maroon? a whale? bruins? game 7?I have no idea what you’re talking about.”

    that’d wipe some pretty good slate.

    VA:F [1.9.16_1159]
    Rating: +26 (from 28 votes)
  16. PD
    July 30, 2014

    The Stick In Link is a failed design idea. It does not look like a C as it’s supposed to. Almost, but not quite.

    The Johnny Canuck logos look corny, and I doubt if there is anything you could do to make a Johnny logo look otherwise.

    The current one overachieves design-wise; considering its rather absurdly overloaded concept of a whale in faux-NWC style breaking out of ice in the shape of a C (seriously if someone gave me that brief I would run away) it actually looks good and somehow works. It shouldn’t at all but it does. I have yet to see anything better proposed, certainly nothing that I can imagine standing the test of constant Canucks fan dissatisfaction.

    VA:F [1.9.16_1159]
    Rating: -12 (from 28 votes)
  17. BBoone
    July 30, 2014

    Larry Popein in a Johnny Canuck jersey for third line center

    VA:F [1.9.16_1159]
    Rating: +10 (from 10 votes)
  18. iain
    July 30, 2014

    the ideal canucks logo is actually a bowl of petunias

    #ohnonotagain

    VA:F [1.9.16_1159]
    Rating: +5 (from 7 votes)
    • PD
      July 30, 2014

      It could be added just above the orca’s head.

      VA:F [1.9.16_1159]
      Rating: +4 (from 4 votes)
      • iain
        July 31, 2014

        and, if the orca became a sperm whale, it would be perfect. with a little thought balloon above the whale’s head, “who am i? how did i become a canucks logo? what is this large black and gold thing approaching me quite fast, oh really very very fast?….i wonder if it will be friends with me?”

        VA:F [1.9.16_1159]
        Rating: +13 (from 13 votes)
  19. JDM
    July 30, 2014

    I would honestly be pretty happy if they just used the millionaires jerseys all the time – but no cream pants. Maroon pants. Sort of like the Coyotes, but the colours just work really well with that V logo.

    VA:F [1.9.16_1159]
    Rating: -7 (from 9 votes)
  20. tom selleck's moustache
    July 30, 2014

    Yeah, I’m not a fan of the JC in the V as a primary logo; as mentioned before, it’s too close a resemblance to the Vachon Cakes logo. I’ve always been a big fan of the stick in rink logo though; it’s such a timeless and classic design with a really clean look. So, for me, my ideal jersey would have the original stick in rink with the running JC logo on the shoulders.

    That being said, that pfizer logo is all kinds of awesome on it’s own. I don’t know who came up with it (I saw it on the canucks fan board); but it’s brilliant stuff.

    VA:F [1.9.16_1159]
    Rating: +15 (from 17 votes)
  21. naturalmystic
    July 30, 2014

    Leave the current jerseys alone. The Johnny C jersey is a bad joke. It looks ridiculous. It’s terrible, Kansas City Scout terrible.

    VA:F [1.9.16_1159]
    Rating: -17 (from 23 votes)
    • Paulo
      July 31, 2014

      Are you kidding me!?! And the constipated orca through the c doesn’t look like a joke?
      Think again!

      Johnny Canuck looks way superior to the Kansas City Scout!

      Here’s the comparison:

      Johnny Canuck logo identifies with true Canadian hockey attitude! He has the skates, the stick, the gloves, the toque, & the gung ho-fearless-free spirit determination to play hockey!

      Kansas City Scout logo has no symbolism of hockey! It shows a Native American on horseback. The Scout has this lost look of searching into the distance & saying to himself, “why the hell am I in Kansas of all places? Oh wait a minute, I see Denver in the distance! That looks like a cool place, lets go over there & become the Colorado Rockies! Giddy up!!!” After a few years in Denver, the Scout/Rockies got tired of the high altitude and decided to take off for the swamp lands of New Jersey to become the Devil!

      How dare you lump Johnny Canuck with a Kansas Scout! Unbelievable!

      VA:F [1.9.16_1159]
      Rating: +10 (from 12 votes)
  22. James
    July 30, 2014

    Stick in rink is elegant but seems a bit too simple.
    Constipated whale is too… Constipated.
    The current design is a bit too busy.

    I kind of like the idea of going back to basics, a simpler Johnny Canuck logo in a single color seems like a good compromise.

    VA:F [1.9.16_1159]
    Rating: +12 (from 20 votes)
  23. zach
    July 30, 2014

    I don’t mind the current set up, aside from the dumb looking “Vancouver” that floats on top…. but the Orca could be redesigned to make it a little more Canuckish…

    VA:F [1.9.16_1159]
    Rating: -13 (from 19 votes)
  24. Keith
    July 30, 2014

    Absolutely. The Orca Bay corporate logo is the stupidest thing ever. Johnny Canuck on blades is the way to go. But keep the colors the same.

    VA:F [1.9.16_1159]
    Rating: +19 (from 19 votes)
  25. Pavo
    July 30, 2014

    I say go for it – flush a decade of successful brand building down the drain and start from scratch again.

    After all, having no enduring identity is the Canucks’ identity.

    VA:F [1.9.16_1159]
    Rating: +13 (from 17 votes)
  26. llaplander
    July 30, 2014

    I liked the JC in the circle, like the old Pittsburgh logo…
    http://kuklaskorner.com/candb/comments/new_rbk_vancouver_canucks_uniforms

    VA:F [1.9.16_1159]
    Rating: +15 (from 15 votes)
  27. Bob
    July 30, 2014

    Just go with the update of the original rink / hockeystick C. No cartoons, no orange/yellow, no flying frickin V, skakes or other nonsense.

    VA:F [1.9.16_1159]
    Rating: 0 (from 2 votes)
  28. Mike
    July 30, 2014

    I think if we really want to give ourselves a chance to win, we should change the color scheme to either black or red. Numerous articles have been written that say red wins more. (http://news.nationalgeographic.com/news/2005/05/0518_050518_redsports.html) Out of the last 12 stanley cup winners, only one team (Tampa Bay) has not had red or black as a primary color. Bring back the ol’ skate logo jerseys!

    VA:F [1.9.16_1159]
    Rating: -15 (from 17 votes)
  29. Paulo
    July 31, 2014

    Being a diehard Canuck fan like all of you, I respect everyone’s opinions here!

    Ever since McCaw & Orca Bay introduced the birthing whale with the constipated grin coming out of the c with the “great” Mark Messier in 1997, there has been a divide amongst fans liking & hating the logo!

    Honestly, I’ve despised it since day one & refused to purchase any Orca Canuck paraphernalia!
    I was very disappointed when the Aquillinis dropped the ball on not changing the logo when they had the chance at the redesigned RBK jersey showing at GM Place back in 2007! They only got the colours right!
    I’ have the vintage stick in rink, the speeding skate & the millionaire v jerseys! Wear them proudly on game nights!

    Sorry to the Orcalite masses out there, but the whale has got to go!
    Reasons being that it is not a true representation & definition of a Canuck! A Canuck has nothing to do with whales or the west coast. A Caunck is a national identity of a Canadian, in particular a French Canadian.
    Canucks name should be on the same level in national branding as Les Canadiens or the Maple Leafs, unfortunately without the success of winning a Stanley Cup.

    Speaking of curse!!!
    It reminds of one of the many hockey conversations I had with an elderly neighbour about the Canucks. Before the 94 Stanley Cup finals, he told me that the Canucks won’t win the Cup. I responded to him because the Canucks are underdogs against the Rangers. He emphatically no! He said even if the Canucks are the favorites, they’ll lose because of the curse! Curse, what curse!?! Do you mean the 1970 NHL draft roulette wheel curse! I sarcastically laughed! No, he replied. The Johnny Canuck Curse! Because the old WHL Canucks were a success winning Cups with Johnny Canuck! Tom Scallen, the original NHL Canucks owner, wanted a new identity with the stick in rink instead of the good luck charm of Johnny Canuck as a primary logo. He finished off by saying, “When the NHL Canucks give the due respect to Johnny Canuck, they’ll finally win Lord Stanley’s mug!”
    I laughed it off, thinking that he’s just some crazy old man.
    But then 2011 came with excitement & hope, only to suffer another disappointment. I’m not usually superstitious, but I hauntingly remember that old man’s reference to the curse!

    Anyways, I love the blue, green & white colour scheme! Keep it!
    Get rid of the Vancouver in front of the jersey, it looks ridiculous. I’m pretty sure most NHL hockey fans are knowledgeable to know where the Canucks come from.
    Get rid of the orca c logo because it is very cartoonish in it’s own right, the c looks like out of place with the stripe pattern of the jersey.

    As for a new primary logo, don’t particularly care for the Johnny head on top of the v for a primary logo.

    I firmly believe Johnny Canuck as the primary logo would look good & sell very well in the same blue, green & white colour scheme with different stripe pattern. The stick in rink, as the secondary logo on the shoulder patches & as a main logo on a third alternate jersey with the current stripe design.

    I hope that the Aquillinis & Trevor Linden get it right, once and for all!

    VA:F [1.9.16_1159]
    Rating: +19 (from 25 votes)
    • James
      July 31, 2014

      You’ve got my vote. Haters gonna hate though, prepare for a bunch of minuses on your post from folks that are allergic to reading.

      VA:F [1.9.16_1159]
      Rating: +17 (from 19 votes)
    • Andre
      July 31, 2014

      Paulo, you are 1 million percent spot on.

      I recognized the Johnny Canuck curse since Dan Cloutier’s infamous blunder on Nicklaus Lindstrom’s goal from centre ice. Since that ’02 playoff game, I strongly believed that the Canucks are cursed until Johnny Canuck is on the primary uniforms in some shape or form.

      Regarding the Stick ‘n Rink logo, that is my 1B choice for the Canucks crest. However, Johnny would still have to be the main shoulder patch. The S ‘n R has that recognizable simplicity like the Canadiens’ CH.

      As for the Aquilinis, remember when their ownership was on trial when they were sued by Tom Gaglardi and Ryan Beetie, their former business associates? If they REALLY wanted to keep the orca, don’t you think they would have had a complete look like having green in the logo and two-coloured block font instead of the cheap copy-and-paste look they have now?

      Again, I am fully with you and a close friend of mine echoes your feelings on this important matter of our beloved NHL franchise.

      VA:F [1.9.16_1159]
      Rating: +13 (from 13 votes)
  30. Brian Taylor
    July 31, 2014

    Johnny Canuck always looks like he’s rushing off to smoke a doobie.

    I vote no to making him a primary logo.

    VA:F [1.9.16_1159]
    Rating: -16 (from 20 votes)
  31. Anthony
    July 31, 2014

    https://www.google.ca/search?hl=en&rlz=1W1ADRA_en&biw=1255&bih=745&tbm=isch&sa=1&q=johnny+canuck+jersey&oq=johnny+canuck+jersey&aq=f&aqi=g1g-m2&aql=&gs_sm=e&gs_upl=38095l46254l0l28l24l0l4l4l0l250l2948l5.8.6l20&gws_rd=ssl Excellent posts above from Andre and Paolo. Let me ask all you Johnny Canuck haters if someone asked you ‘what’s a canuck”? Does a silly looking snarling killer whale come to your mind?!? Sorry, the logo needs to GO! If you all google search the Vancouver Canucks 2011 superskills the team wore the Johnny Canuck logo on their practice jerseys. Looked sharp. I love the Johnny Canuck logo and feel it needs to somehow be brought in even as a alternate third jersey. I could live with it as the primary logo and/or the secondary logo and the stick in the rink as the primary. The orca brings back painful memories of the what Tony Gallagher referred to as “Dorca Bay” era after they screwed up in the Gretzky pursuit. He wanted to come finish his career here with Bure and Mogilny. That would have been AWESOME had it happened but they blew it. Lots of good uniform concepts in the enclosed link. Aqulillini’s if your reading MAKE IT HAPPEN. It is YOUR TEAM NOW! Go with the right logo,cheers readers! P.S. we all have an opinion and are all entitled to it. IMHO Johnny needs to be the primay. I’ve even had Americans tell me they’d buy the jersey if the lumberjack was put on it!

    VA:F [1.9.16_1159]
    Rating: +15 (from 15 votes)
    • Daniel Wagner
      July 31, 2014

      Silly looking? The whale is in the style of traditional Haida art. The gritted teeth are a common theme, as seen here:

      Look, I’m fine with the Canucks trying a Johnny Canuck logo on a third jersey and I’m willing to be swayed if it looks good, but it just seems like a minor league logo.

      As for the orca, for some it brings up painful memories. For others, it’s the jersey they grew up with and have memories of the West Coast Express and the 2011 playoff run associated with it. The Canucks have never worn the Johnny Canuck logo as a primary logo in the NHL.

      VN:F [1.9.16_1159]
      Rating: -10 (from 18 votes)
    • Paulo
      July 31, 2014

      Thank you for your Johnny Canuck logo support, Anthony!

      Sorry, Daniel! Yes, there was the West Coast Express & 2011, however the orca logo is not a successful one.

      Yes, we all grew up with variations of Canucks logos. I’m sure the Orca generation will be able to deal with elimination of the Orca logo. Just like I had to deal with the Stick in Rink, the Speeding Skate, and the Constipated Orca logos.

      As I’ve said before, with all due respect, the Canuck identity & definition is not anything directly related to a whale symbol, West Coast, or Haida art! It’s a national one.
      If people want to keep the orca symbol, then be all means change the name of the team to God forbid the Vancouver Killer Whales or the Vancouver Orcas!

      The orca logo is not a Canuck. The shape of the c from the orca logo looks like a cheap rip off from the Canadiens logo.

      It’s time & long overdue to give the Johnny Canuck logo a fair shake. I totally disagree that it would look bush league. I think it would look good and be far more popular than the orca.
      As well, get rid of the Vancouver in front of the jerseys, it is totally unnecessary & makes the jersey look cluttered!

      VA:F [1.9.16_1159]
      Rating: +15 (from 17 votes)
      • Daniel Wagner
        July 31, 2014

        No, the whale is not a Canuck. Neither is the Canadiens’ logo a Canadien or Habitant. The Bruins logo isn’t a bear (most of the time). The Rangers have never used an actual ranger as a logo.

        You argue that Johnny Canuck would be far more popular than the orca, but Canucks fans have had the orca logo longer than any other logo in the team’s history. You think that fans don’t have a connection to that logo? An informal survey over at Nucks Misconduct suggests that most Canucks fans don’t want Johnny Canuck as the main logo, so saying it would be “far more popular” doesn’t have much ground to stand on.

        The pre-NHL Canucks didn’t even always have Johnny Canuck as their main logo. Almost all of the old pictures of the PCHL and WHL Canucks that I see have the blue, red, and white jerseys with either “Canucks” over a number or a giant “V” on the front. Why isn’t anyone clamouring for the return of that jersey? It’s the most successful the Canucks have ever been.

        Again, I’m fine with the Canucks trying out Johnny Canuck as a third jersey and I’m prepared to be won over, but I just don’t see it working as a main logo.

        VN:F [1.9.16_1159]
        Rating: -10 (from 14 votes)
        • BBoone
          July 31, 2014

          Wire Paladin for a creative, non violent , end to the Orca lovers and a return to great Johnny Canuck jerseys of a simpler time.

          VA:F [1.9.16_1159]
          Rating: +14 (from 14 votes)
        • Paulo
          July 31, 2014

          I respect your views, Daniel!

          If you want to quote the Nucks Misconduct poll & play the numbers game, fine! Then lets take a look at the overall numbers and as it stands at this time, it’s almost an even split between the Orca & Johnny Canuck.

          The Orca logo at 34%…
          The Johnny Canuck or a variation of Johnny Canuck at a combined 32%…
          And the remaining logos at a combined 34%

          So I wouldn’t call 34% a slam dunk full support of the Orca logo!

          Therefore, 66% of the poll respondents have voted in favour of getting rid of the Orca logo! Now that’s a majority!

          For myself personally, I could live with going back to the Stick in Rink or an updated version of the Speeding Skate as a primary logo.
          And I agree with you, why not try Johnny Canuck as a 3rd jersey, to see how the fans respond to it. Keep the current colours of blue, green & white.

          As much as the Orca logo has been around for 17 years, so what!
          The Speeding Skate logo was used for 19 years & it didn’t stop ownership from changing the logo. So why not get rid of the Orca? Why is there so much resistance to a change for something possibly better that will truly reflect the identity of what a Canuck is?

          Many mutual Canuck fans I’ve talked to agree the Orca was a corporate symbol that was erroneously force fed to us to symbolize our team identity & the time has come to retire the Orca all together. And hope that, what ever the Aquillinis & Trevor Linden decide to replace it with, the new jerseys with whatever logo (except the Orca) will be a resounding success on & off the ice!

          VA:F [1.9.16_1159]
          Rating: +13 (from 17 votes)
          • Andre
            July 31, 2014

            Paulo,

            Again, you are SPOT ON. I was already on Nuck Misconduct this morning(andre.beck.1969 is my username there) and I got a lot off my “Canucks” chest.

            Now, I have news that I want to share with you and others as I had shared with Anthony the other day….

            On Tuesday, the TEAM 1040 had a poll on what was one’s favourite Canucks jersey. Just before the polls closed, the results spoke for themselves:

            Flying V
            6.1%

            Stick in Rink
            52.4%

            Skate
            19.5%

            Salmon red alternate
            7.3%

            Original Orca
            2.4%

            Current Orca
            12.2%

            Pretty obvious, don’t you say?

            The “Johnny Canuck Curse” doesn’t necessarily mean having Johnny only as the primary like he should be. Even just by having him(full-body version) on the shoulders with the iconic Stick ‘n Rink C as the main crest would give the Canucks their greatest and most timeless jersey, therefore breaking the “curse” of Johnny Canuck.

            VA:F [1.9.16_1159]
            Rating: +13 (from 13 votes)
            • Paulo
              August 1, 2014

              Thanks for proving my point, Andre!

              Another poll that fully confirms with many frustrated Canuck fans’ views that the Orca logo has to go! Sorry, Orcalites!

              Eventhough I firmly believe JC should be a primary logo, I would accept a Canuck jersey with the Stick in Rink as the primary logo with Johnny Canuck as a secondary logo for the shoulder patch & alternate 3rd jersey in the current colours!

              VA:F [1.9.16_1159]
              Rating: +10 (from 10 votes)
      • Anthony
        July 31, 2014

        https://www.youtube.com/watch?v=NRhxk8tU_eg&feature=related I’m on your side Paolo. I am actually good friends and became aquainted with Andre above a fe years ago. You know how him and I met? I was at a BC Lions game wearing my custom made Johnny Canuck Vancouver Canucks hockey jersey and he took notice and stopped me and we’ve been friends ever since. Enclose for everyone is the Canucks 2011 Super skills with what else? Johnny Canuck on the front of the jersey. Looks SHARP to me even as a practice jersey, cheers!

        VA:F [1.9.16_1159]
        Rating: +13 (from 13 votes)
        • Paulo
          July 31, 2014

          Thanks, Anthony!

          I have a Canuck hoodie with Johnny Canuck silk screened on the back that I bought years ago at the Canucks store in Rogers Arena.
          Every time I wear it, I always get a passerby commenting how they like the logo over the Orca logo. I’d say half of them have stated that Johnny Canuck should be the primary logo!

          As well, Don Cherry used to do a weekly radio segment for 5 mins talking about hockey & other issues on Team 1040. Probably about 5 years ago, Cherry mentioned that he likes the Johnny Canuck logo and thinks it should be on the Canucks jersey! And for those of you who are not aware, Don Cherry played one season for the WHL Canucks!

          VA:F [1.9.16_1159]
          Rating: +13 (from 13 votes)
          • Daniel Wagner
            August 1, 2014

            I don’t really want to get too into this and turn a friendly discussion into a full-fledged debate, so I’m going to leave the rest of these comments alone. But I will say that it’s very odd to appeal to Don Cherry as an authority on fashion. ;)

            VN:F [1.9.16_1159]
            Rating: -7 (from 13 votes)
            • Paulo
              August 1, 2014

              Lol!!!

              Say what you will about Don Cherry, Daniel!

              After the RBK release of the current Orca Canuck jersey, Brian Williams asked Don on his thoughts about it. Don liked the colour scheme, but he was surprised that Johnny Canuck wasn’t incorporated on to this jersey! And he thinks JC is the best logo for the Canucks!

              Granted I don’t agree with everything Don says & his suits are outlandish.
              However, it’s his gimmick & he’s his own marketing genius!
              As well, he is a passionate & proud Canadian, who has been around the professional hockey on the ice, behind the bench, in the broadcast booth, HNIC studios, etc…

              But he’s right about Johnny Canuck!

              As well, I wouldn’t call the Orca logo branding a marketing success!
              The Aquillinis & Trevor Linden should correct an injustice done to the majority of Canuck Fans by getting rid of McCaw’s corporate Orca logo, once and for all!

              VA:F [1.9.16_1159]
              Rating: +10 (from 10 votes)
        • Paulo
          August 4, 2014

          Hey, Anthony!
          Love your custom made Johnny Canuck jersey!
          I want to get one too, without the Vancouver in the front of the jersey!
          Just in case, the Aquillinis & Trevor Linden decide to keep the constipated Orca logo.
          Where did you get yours done, so I can order one?

          VA:F [1.9.16_1159]
          Rating: +1 (from 1 vote)
          • Anthony
            August 5, 2014

            Hi Paolo. Email me vancouverbucsfan@shaw.ca That or you can respond to my ad on kijijji as I have custom made crests ready to go with heat backing on the back of them. You just need to bring to any local hockey shop and have them heat press it and stitch afterwards on to any jersey for you or hoodie,etc. Cheers! Email and I’ll get back to you or anyone interested in obtaining one or more of these crests.

            VA:F [1.9.16_1159]
            Rating: +1 (from 1 vote)
          • Andre
            August 5, 2014

            Hey Paulo,

            First of all, great posts on canucks.com. As you know, Anthony is a friend of mine and fellow Johnny Canuck activist. I have a custom- made Johnny Canuck jersey without the ‘VANCOUVER’. Anthony got me the very same patch. The heat and press work is done at Cyclone Taylor Sports @ 49th & Oak.

            If you want an image of my jersey, you can reach me at andreinvancouver@yahoo.com or on Facebook-Andre Beck. I’m wearing a Whitecaps MLS blue jersey in my main photo.
            Let’s all keep in touch, Anthony, you, myself, and anyone else who shares our strong viewpoints on this important Canucks matter.
            Best regards!

            VA:F [1.9.16_1159]
            Rating: +1 (from 1 vote)
  32. Sean
    July 31, 2014

    Johnny Canuck is sooooo cheesy! Only stink-in-rink or ’94 cup run skate should ever be worn.

    VA:F [1.9.16_1159]
    Rating: -10 (from 14 votes)
  33. cathylu
    July 31, 2014

    If we change away from the orca, Fin will still be our mascot, right? Because Fin is the best.

    VA:F [1.9.16_1159]
    Rating: +2 (from 4 votes)
    • Paulo
      July 31, 2014

      Really don’t mind Fin stays, as long as he doesn’t mind wearing a Johnny Canuck jersey! Lol!

      VA:F [1.9.16_1159]
      Rating: +6 (from 6 votes)
      • Andre
        August 1, 2014

        Fin can stick around until he starts dunking basketballs off a trampoline as “Super” Fin for the Vancouver “Orcas” sometime-in-the-future NBA team..wearing black and white for the orca, Pacific turquoise for the B.C. marine waters, and Canadian red. The departed Grizzlies’ colours are PERFECT for a team called the “Orcas”.
        After all, King Solomon couldn’t divide the baby in half, right?

        VA:F [1.9.16_1159]
        Rating: +4 (from 4 votes)