If you’ve been watching the start of the NHL season, you’ve surely seen at least one of the new Scotiabank commercials starring a cadre of NHL mascots. There are nine such commercials on Scotiabank’s YouTube channel and they’re all pretty good. It should come as no surprise, however, that the best ones feature the best mascot in the NHL: Fin.
Fin is a fantastic mascot, managing to simultaneously be friendly and approachable for kids, while also a little terrifying, such as when he bites those same kids’ heads off. Overall, Fin is a well-designed mascot with a lot of versatility, since he doesn’t have a giant, bulky head limiting his movement options.
He also has a surprisingly expressive face, considering it’s stuck in one expression and can’t move. That one expression, though, is a good one that works for almost any situation. That giant smile could indicate unbridled enthusiasm or it could be a mischievous grin. In the right context, there’s even a hint of sarcasm. You can see Fin put that expression to good use in the three commercials that he appears in for Scotiabank’s new campaign.
Here’s the commercial you’ve most likely seen on TV, as Fin gets stuck with the bill when he goes out to a restaurant with (from left to right) S.J. Sharkie, Stinger, Slapshot, Sparky the Dragon, and Carlton the Bear. While Carlton, typically, tries to hog the spotlight with his overacting and wild gesticulating, Fin keeps his reaction subtle until he spouts off.
There is one limitation to Fin: his lack of hands. He has, appropriately enough, fins. This commercial shows that fins make holding pens a little difficult, so he can’t sign the back of his new debit card. It’s a premise that could have fallen flat if it weren’t in Fin’s capable hands. Er…fins.
Now hold on just a second. Fin can’t hold pens, but he has no troubles with crayons? Scotiabank, I’m beginning to doubt the verisimilitude of your marketing campaign featuring anthropomorphic foam animals.
It may seem odd to praise the deadpan expression of a mascot, but Fin’s reaction to Stinger breaking his crayon is priceless. Seriously, I laughed out loud the first time I saw this.
Also, Stinger: what the heck? Who does that? I know it’s been tough being the mascot for the Columbus Blue Jackets — heck, they tried to replace you with a giant, phallic, cannon with a moustache — but you can’t take it out on other mascots. Get it together, man. Bug. Whatever.Tags: Fin, The YouTubes