Canucks mascot Fin stars in new Scotiabank commercials; other, lesser mascots also appear

If you’ve been watching the start of the NHL season, you’ve surely seen at least one of the new Scotiabank commercials starring a cadre of NHL mascots. There are nine such commercials on Scotiabank’s YouTube channel and they’re all pretty good. It should come as no surprise, however, that the best ones feature the best mascot in the NHL: Fin.

Fin is a fantastic mascot, managing to simultaneously be friendly and approachable for kids, while also a little terrifying, such as when he bites those same kids’ heads off. Overall, Fin is a well-designed mascot with a lot of versatility, since he doesn’t have a giant, bulky head limiting his movement options.

He also has a surprisingly expressive face, considering it’s stuck in one expression and can’t move. That one expression, though, is a good one that works for almost any situation. That giant smile could indicate unbridled enthusiasm or it could be a mischievous grin. In the right context, there’s even a hint of sarcasm. You can see Fin put that expression to good use in the three commercials that he appears in for Scotiabank’s new campaign.

Here’s the commercial you’ve most likely seen on TV, as Fin gets stuck with the bill when he goes out to a restaurant with (from left to right) S.J. Sharkie, Stinger, Slapshot, Sparky the Dragon, and Carlton the Bear. While Carlton, typically, tries to hog the spotlight with his overacting and wild gesticulating, Fin keeps his reaction subtle until he spouts off.

There is one limitation to Fin: his lack of hands. He has, appropriately enough, fins. This commercial shows that fins make holding pens a little difficult, so he can’t sign the back of his new debit card. It’s a premise that could have fallen flat if it weren’t in Fin’s capable hands. Er…fins.

Now hold on just a second. Fin can’t hold pens, but he has no troubles with crayons? Scotiabank, I’m beginning to doubt the verisimilitude of your marketing campaign featuring anthropomorphic foam animals.

It may seem odd to praise the deadpan expression of a mascot, but Fin’s reaction to Stinger breaking his crayon is priceless. Seriously, I laughed out loud the first time I saw this.

Also, Stinger: what the heck? Who does that? I know it’s been tough being the mascot for the Columbus Blue Jackets — heck, they tried to replace you with a giant, phallic, cannon with a moustache — but you can’t take it out on other mascots. Get it together, man. Bug. Whatever.

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7 comments

  1. Mary
    October 3, 2013

    This is the best thing I’ve seen all day! Yay for Fin!

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    Rating: +15 (from 15 votes)
  2. Nee
    October 3, 2013

    Why the heck is CBJ’s mascot a bug?

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    Rating: +4 (from 4 votes)
  3. dunegig
    October 4, 2013

    Perhaps the crayons are Fin’s baby steps to learning how to use a real pen?

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    Rating: +8 (from 8 votes)
  4. Phil
    October 4, 2013

    Does the NHL think they are going to lose so much money this season they need to start pimping out the mascots?

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    Rating: -3 (from 3 votes)
  5. Iceman
    October 4, 2013

    Fin is an awesome mascot. Him playing musical chairs with the other mascots at SuperSkills is a must-see for kids and adults alike — he’s such a life of the party.

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    Rating: +5 (from 5 votes)
  6. cathylu
    October 4, 2013

    Oh my gosh! Those commercials are great! Fin is far and away the BEST mascot!

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    Rating: +1 (from 3 votes)
  7. oriharakaoru
    October 6, 2013

    I saw Fin at the Pride parade and he waved in my general direction. We are now soulmates, obviously.

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    Rating: +3 (from 3 votes)