Considering the unsightly (but damned catchy!) shenanigans I got up to during the lockout, I had hoped to steer clear of yoga pants for a little while. But alas, just when I thought I was out, they pull me back in.
You’re looking at the window display of the Metrotown Lululemon, otherwise knows as Yoga Pants Mecca (seriously, all the yoga studios in Vancouver face it). And no, that isn’t a typo. The sign has a few extra U’s, which we’re going to assume is intentional. Take a better look at it.
For the uninitiated, Google tells me “luon” is the name of the fabric that Lululemon’s world-famous yoga pants are made of. It also happens to be the first four letters in the last name of a certain Vancouver netminder. A certain Vancouver netminder who often gets serenaded with droning Luuuuus after big saves, and who some feel — and apparently Lululemon counts among the some — should be moved in short order. It’s time to replace your Luuuuuuu-on.
That’s right. Even your yoga pants have an opinion on the Canucks’ goaltending situation. Finally.
Last week, we featured a “TRADE LUONGO” sign outside of Surrey’s Wheelhouse Neighbourhood pub, and it started a bit of a discussion. Was it unprofessional for a company to use their signage to advocate trading Luongo? Some said yes. Others said, “Meh, it’s a pub. In Surrey.” But Lululemon has a slightly higher profile. Last summer, they were worth over $3 billion. Are they too big to pull a stunt like this? Chris Li, who shared the sign with us, said he feels it’s in poor taste.
It’s worth noting, of course, that, as big as Lululemon gets, they remain a Vancouver company and, occasionally, their soft spot for the Canucks shows. In strange ways, at that. This isn’t the first time Lululemon has waded into the local Canuck chatter in a somewhat controversial way. After Ryan Kesler’s nude ESPN photo hit the Internet, the athleticwear company rolled out a brand new landing page at Lululemon.com.
Lululemon caught a little flak for this stunt, including from us, because they totally used our hashtag without even mentioning how awesome we are.
Anyway, I don’t know why they’re slagging on Luongo. If this GIF is any indication, he really likes stretchy pants.
Plus everybody knows how much money he makes. Literally everybody. And you just lost him as a customer, Lululemon.
Just you wait, Lululemon. Eventually, Luongo’s going to walk into your store with a bags full of recently purchased athletic gear from Sportchek and walk right up to your display designer, and say, “Big mistake. Big. Huge.“Tags: Roberto Luongo