Jannik Hansen, human classified section: a guide to Tappara’s sponsors (INTERACTIVE PHOTO)

A restless Jannik Hansen made the trip overseas last week, signing up for a tour of duty with Tappara of the SM-liiga. He did his first interview as a member of the club Thursday. When asked about the differences between playing in Finland and playing in North America, Hansen, who had yet to suit up for a game, went with what he knew: the ice surface is larger, so there will be more room to do stuff.

Here’s another major difference he was sure to observe shortly thereafter: the Finnish Elite League allows advertising on jerseys. A ton of it. As a member of Tappara, Hansen looks a little like Captain Amazing of Mystery Men, covered from head to toe in corporate sponsors.

It’s bewildering for North American hockey fans, both because we’re not used to it and because we don’t recognize any of these logos.

But fret not, hockey fan, because we’ve got you covered. Each ad on the image below is tagged and labelled, so you can explore Hansen’s body examine Hansen’s jersey and learn a little something about the multifarious companies using him as a living, breathing billboard.

And now, if you’ll excuse me, I’m off to replenish essential sugars and get hypnotized with a big bottle of Teho Sport.

Many thanks to Google Translate, which is hockey blogging gold, and Maria, the young Finnish Canucks fan behind gaborikk.tumblr.com, for the photos we borrowed.

 

6 comments

  1. Ilkka
    November 5, 2012

    Loved the “Something may have been lost in translation” part regarding Olvi :) They are referring to Long Drink (http://en.wikipedia.org/wiki/Long_drink) which is a refreshing alcoholic beverage. Even though its colloquial name “lonkero” is spelled exactly like tentacle in Finnish, it shares no other connections to creatures of the sea.

    VA:F [1.9.16_1159]
    Rating: +7 (from 7 votes)
    • Aheadthatatthistimehasnoname
      November 5, 2012

      Can we get some of that stuff over here? In the absence of hockey we could use a refreshing alcoholic beverage.

      VA:F [1.9.16_1159]
      Rating: +1 (from 1 vote)
      • Ilkka
        November 6, 2012

        No idea whether Olvi or Hartwall have distribution agreements over there. In Brighton, UK people actually got somewhat upset when Hartwall temporarily stopped delivering lonkero there (http://www.youtube.com/watch?v=IbhkwcEillI). But if you do find lonkero there and there’s both Olvi and Hartwall stuff available, go for the original 5,5% Hartwall. The Olvi stuff is milder and they’ve made it around 4,5% to get it into grocery stores in Finland. At least for my taste the Olvi versions are also a bit too sweet while the 5,5% Hartwall nails it.

        VA:F [1.9.16_1159]
        Rating: +1 (from 1 vote)
  2. biznow
    November 5, 2012

    Dear lord we need NHL hockey back…

    Call the union…

    VA:F [1.9.16_1159]
    Rating: +3 (from 5 votes)
  3. shoes
    November 5, 2012

    The picture in the Sun of a smirking Gary Bettman and a smirking Bill Daly was almost too much for me to take yesterday. They looked like a couple of sanctimonious pantywaists that got away with cheating on an exam by writing on the inside of their eyelids.

    And really what does that little powertripping doofus have to smirk about, anyway? A lockout is a sign of failure to communicate and means that the other side doesn’t neccessarily agree with you just because you stand 4’8″ before you slide into your platform shoes.

    VA:F [1.9.16_1159]
    Rating: +1 (from 1 vote)
  4. IsotKirvekset
    November 6, 2012

    That jersey really is filled with advertising. Almost like TV in USA, but not quite.

    VA:F [1.9.16_1159]
    Rating: +3 (from 3 votes)