A restless Jannik Hansen made the trip overseas last week, signing up for a tour of duty with Tappara of the SM-liiga. He did his first interview as a member of the club Thursday. When asked about the differences between playing in Finland and playing in North America, Hansen, who had yet to suit up for a game, went with what he knew: the ice surface is larger, so there will be more room to do stuff.
Here’s another major difference he was sure to observe shortly thereafter: the Finnish Elite League allows advertising on jerseys. A ton of it. As a member of Tappara, Hansen looks a little like Captain Amazing of Mystery Men, covered from head to toe in corporate sponsors.
It’s bewildering for North American hockey fans, both because we’re not used to it and because we don’t recognize any of these logos.
But fret not, hockey fan, because we’ve got you covered. Each ad on the image below is tagged and labelled, so you can
explore Hansen’s body examine Hansen’s jersey and learn a little something about the multifarious companies using him as a living, breathing billboard.
And now, if you’ll excuse me, I’m off to replenish essential sugars and get hypnotized with a big bottle of Teho Sport.
Many thanks to Google Translate, which is hockey blogging gold, and Maria, the young Finnish Canucks fan behind gaborikk.tumblr.com, for the photos we borrowed.