Alex Burrows is apparently a fashion icon. Canadian clothing store RW&Co. targeted the French-Canadian fashion maverick to headline their “Perform At Your Best” campaign, along with So You Think You Can Dance Canada champion Nico Archambault and entrepreneur Jeremy Gutsche.
Burrows reveals the secrets of his imitable style, describing it as “trendy but comfortable” and that he doesn’t “like to wear things that make a statement.” The real reason he likes to dress well comes out near the end, however:
You need to dress for success or at least, for me, you don’t want to be the guy on the team that isn’t dressed well, or you will be the one at the table getting chirped on by the guys.
Peer pressure in action. As for his inspiration for fashion…well, he doesn’t have one, but he does know a couple people who should appear on What Not To Wear.
Who is your personal style icon?
Anyone but my ex-teammate Darcy Hordichuk or my roommate Mason Raymond.
That seems unnecessarily harsh. But also true. Of course, Burrows isn’t really a fashion icon, which becomes evident when he describes how he gets his style:
Generally I listen to the sales associates who work at the stores I frequent, as they know my style and what looks good.
So you’re saying you go into stores and buy the clothes they tell you to buy? Of course, I don’t expect Burrows to be a fashion trend-setter; he’s a hockey player. Most hockey players are fashionable only by necessity: they have to wear a suit to games and there’s the peer pressure Burrows mentioned to dress well whenever they’re with the team. Combine that with sufficient salary to buy whatever sales associates tell you to and you’re going to end up with some well-dressed folks.
That isn’t enough for some Canucks, however. Here are 6 fashion disasters from current and former Canucks.
Darcy, a baby is not an accessory. And shirts? Mandatory.
Roberto Luongo and Cory Schneider
Oh no, Luongo and Schneider showed up in the same outfit! Super-awkward.
Mason, that back brace just does not go with that outfit. Also, why are you twice as tall as everyone else?
David, the camo was already a questionable choice, but to add a necklace of dead ducks? That’s just tacky. This kind of avant garde fashion is so two years ago.
Uh, Henrik, your jersey is inside-out. This isn’t even fashion, this is just knowing how to dress yourself. Get it together, man!
Keith, Keith, Keith. First there was the whole thing about none of your pants fitting properly, now this. A hockey bag is not clothing, Keith. And don’t wear garbage bins. Derelicte in Zoolander was a parody. It’s not real. Don’t wear garbage.Tags: Alex Burrows, fashion, Questionable Comedic Content