Alex Burrows, fashion icon and six Canucks fashion disasters

Alex Burrows is apparently a fashion icon. Canadian clothing store RW&Co. targeted the French-Canadian fashion maverick to headline their “Perform At Your Best” campaign, along with So You Think You Can Dance Canada champion Nico Archambault and entrepreneur Jeremy Gutsche.

Burrows reveals the secrets of his imitable style, describing it as “trendy but comfortable” and that he doesn’t “like to wear things that make a statement.”

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