If there’s an underlying theme in the Canucks’ This is our Home campaign, unveiled Wednesday, it’s faith.
To wit: the Canucks have plenty of faith in their ability to get back to the Stanley Cup Final; they have very little faith in the fans’ ability to make smart choices should the team once again fall short once there. Hence, the This is our Home campaign, like the season-long Heart of a Canuck campaign, is a thoroughly unsubtle attempt to remind fans that rioting is for jackasses.
(Subtext: if you riot, Canuck fans, Trevor Linden will be very disappointed in you. Do you really want to disappoint Trevor Linden?)
Now, I guess, considering the slogan isn’t actually Rioting is for Jackasses, maybe it is sort of subtle. It may be remarkably obvious and even a bit intelligence-insulting to those of us who are more righteous than riotous, but I imagine it seems downright delicate to the idiots at whom the campaign is aimed.
After all, were these people smart enough for nuance, they might have selected a more understated outlet for their playoff disappointment.
In short, I hate this campaign because it shouldn’t be necessary. Unfortunately it is. I mean, considering the label on the bottle of liquid soap under my sink reads, If soap gets into eyes, wash with warm water, there are undoubtedly morons among us. These individuals won’t think twice about rioting, and they will riot — twice — unless someone reminds them over and over not to. So the This is Our Home campaign says it without saying it.
On the bright side, I felt like the outtakes were a love letter to the intelligent. Even the actors in the 60-second spot seemed to realize how silly and cheesy the clip they were making was, which it why they wound up breaking during routine phrases like “Together” and “Like a family” and “Show some heart.”
Here’s what we need: if the Canucks are going to take the graceful route with their anti-riot campaign, we at PITB would like to take the more direct route. With this in mind, we request new campaign posters that hit the nail right on the head. Stuff like, Hey idiot, don’t set that car on fire, and Don’t burn down Vancouver, since you live in Vancouver, and if you burn down the city you live in, you’ll have to move.Tags: don't riot, rioting is stupid, there are some stupid people in the Canucks fanbase, this is our home