With all that has happened in the last month and a half, it can be a little difficult to take it all in. Yes, the Canucks are going to the Stanley Cup Final, but what brought us to this point? How did I get here? This is not my beautiful house. This kind of moment comes once in a lifetime, but in the moment it’s hard to come to grips with what is happening. What story are the Canucks telling in these playoffs? What will we remember? What history is being made?
This is why the NHL’s History Will Be Made commercials are a brilliant bit of marketing. Not only are they incredibly easy to make, but they also paint the key moments of the playoffs as larger-than-life and history-defining. The NHL has created dozens of these brief clips that aim to encapsulate an entire game into one or two remarkable moments that they then sum up with pithy phrase. They have made one of these commercials for almost every single Canucks victory. Taken together, they tell the story of the Canucks’ playoffs in the most positive light possible.
So let us review this brief record of recent history as we prepare to cheer on the Canucks in the Stanley Cup Final. Let us remember how we got here. Let us see what history has done for us.
APRIL 15 | History can’t be kept quiet for long.
APRIL 19 | History repeats.
APRIL 26 | History breaks through.
APRIL 28 | History forges ahead.
APRIL 29 | History writes storybook endings.
MAY 3 | History leads by example.
MAY 5 | History is unstoppable.
MAY 9 | History is relentless.
MAY 9 | History takes care of business.
MAY 15 | History sets the tone.
MAY 17 | History spells Conn with a K.
MAY 17 | History soars.
MAY 18 | History makes us see double.
MAY 22 | History cashes in.
MAY 24 | History is just a shot away.
MAY 24 | History is ready for the biggest stage.
MAY 25 | History roars from the rafters.
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peanutflower
May 26, 2011Wow. (wiping eyes). Whoever thought up this marketing campaign should win a prize. I set the latest one as my ringtone (homer) and get to relive it every time someone phones me. I pay people to phone me so I can hear it over and over again.
Julia
May 26, 2011I totally got teary-eyed too… so proud and so excited for the next round!!
Zing!
May 26, 2011There’s a few more that didn’t make the TV cut, so they’re not on their Youtube channel either. But they are on the CDC.
Apr 19th – History Repeats: http://video.canucks.nhl.com/videocenter/console?catid=805&id=109799
Apr 29th – History Writes Storybook Endings: http://video.canucks.nhl.com/videocenter/console?catid=805&id=112107
May 9th – History is Relentless: http://video.canucks.nhl.com/videocenter/console?catid=805&id=113733
May 18th – History Spells Conn with a K: http://video.canucks.nhl.com/videocenter/console?catid=805&id=114628
May 18th – History Soars: http://video.canucks.nhl.com/videocenter/console?catid=805&id=114624
May 24th – History is Just a Shot Away: http://video.canucks.nhl.com/videocenter/console?catid=805&id=115528
May 25th – History Roars from the Rafters: http://video.canucks.nhl.com/videocenter/console?catid=805&id=115729
Daniel Wagner
May 26, 2011Thanks for tracking those down. Unfortunately, the NHL’s embed code wreaks havoc with how the Vancouver Sun’s WordPress is set up. I’ll add them in as links, though.
Zing!
May 26, 2011Some of them looks like they got Youtube’d. By random people, not NHLVideo.
History Repeats: http://www.youtube.com/watch?v=jEahn3BymoM
History Writes Storybook Endings: http://www.youtube.com/watch?v=enHFeuQ-t4s
History Spells Conn with a K: http://www.youtube.com/watch?v=6wjXgUPFjSQ
History Roars from the Rafters: http://www.youtube.com/watch?v=AZG8Qn-sROs
Haven’t found Relentless, Soars, nor Just a Shot Away yet
vancityt
May 26, 2011CDC’s needs the latest Flash so I guess I’ll have to wait to get home; it’ll be next year by the time our IT gets around to ‘updating’ my computer.
But this collection is gold. Thanks for tracking these down.
jenny wren
May 26, 2011From The Flock
Yes some of us like Chicken Hawk
Came to your town your team to mock.
His team came back from three and o,
And he was there to let you know,
But while his words he did not mince
He’s been awfully quiet since.
His comely wife the Chicken Chick
Was well aware which team to pick.
She said his Hawks weren’t what they were
And that her Nucks would win for sure.
Then others too this way did fly
With bones to pick and fish to fry:
Toulouse Toucan from Anaheim,
Street magician and master mime,
Cheered on the Ducks with common zeal.
For him the Preds had no appeal,
And when they won he slunk away
Muttering of some other day.
Cinnamon Teal was here with him,
Spent all her time at Linden’s Gym.
She was impressed with Bobby Lou,
Burrows, Hansen and Torres too.
She’s pleased the Preds got past the Ducks
And from afar supports the Nucks.
C. Gull stayed here a little while.
He liked the Preds defensive style,
And knew the twins they would shut down
Forgetting Kessler was in town.
Quoting a pretty four line ditty
He flew on back to Music City.
Dear departed Cardinal Sin
Who was so sure his Sharks would win,
With a better power play
And God to help them on their way,
Arrived and left like all the rest.
His faith was shaken he confessed.
All those who’ve gone and those still here
Want you to know we are sincere:
That seeing how you won the West,
We wish your team the very best.
Be it the Bruins or Tampa Bay,
Just “GO NUCKS GO!” is what we say.
Jenny Wren
Chicken Chick
C. Gull
Olde Coot
Clay Pigeon
Gretchen Grouse
Meadow Lark
Cinnamon Teal
Toulouse Toucan
Whisky Jack
Cardinal Sin
Swan Song
Chicken Hawk
PetriSkriko
May 26, 2011Adorable!
SteveB
May 26, 2011something got in my eye while watching those Canuckian History Will Be Made videos.
/probably some confetti
PetriSkriko
May 26, 2011Talking Heads FTW! My heart is so full at this moment…
peanutflower
May 26, 2011Let’s just hope it’s not the same as it ever was.
Cathylu
May 26, 2011thanks for putting those all together. I think I also had something in my eye….
Steven K
May 26, 2011Well- my emotions just got manipulated.
On another note, I’m conflicted about which team needs my support tomorrow. Is there a This Guy or This Guy in the tank?
Harrison Mooney
May 26, 2011Yup. Daniel’s got one scheduled for tomorrow morning.
Zing!
June 2, 2011CanucksTV put up another. Not on Youtube yet.
June 2 – History Goes Down to the Wire: http://video.canucks.nhl.com/videocenter/console?catid=805&id=116619
Zing!
June 2, 2011Found it on Youtube.
June 2 – History Goes Down to the Wire: http://www.youtube.com/watch?v=GAF6rfuINbk