Here’s the NHL’s latest ad in the “History Will Be Made” series, starring stickhandling wizard Daniel Sedin, and if last Friday’s game-winner didn’t give you the warm fuzzies in real time, it definitely does when slowed down. Mind you, almost anything is inspirational if you slow it down and set it to piano noodling, but it helps when your source material is this beautiful.

I love the reverse angle the NHL used in the clip, because you see how wizardous Daniel’s movements are here. There’s so much to appreciate: the way he cuts right across the blue line; the way he just narrowly dodges Keith’s poke check; the way he backs Keith off by faking a pass to Burrows; the way, after all that movement, he whips an effortless wrist shot like it’s nothing. It’s so good it’s stupid.

Initial pride aside, however, the timing of this ad is cause for alarm. Last season, in game five of the Canucks-Blackhawks series, Kevin Bieksa scored a game-winning goal that the NHL saw fit to slow down and set to music. What happened next? Bieksa followed up his history-making performance with a terrible game six, finishing minus-2 with zero shots (of his six attempts, five were blocked). It might not have been double slide bad, but it was bad. There’s only one explanation for such a sudden regression: obviously, Bieksa was cursed.

Can Daniel Sedin overcome the  Canucks’ History Will Be Made curse?

If Daniel Sedin has a bad game tonight, there will be no other recourse than to sound the curse alarm and write nasty letters to the folks that put this otherwise lovely video together. Being featured in one of these ads may very well be the equivalent of getting voodoo-dolled by the NHL marketing department.

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12 comments

  1. Schneider's Teeth
    April 17, 2011

    But Harrison, remember how they made 16,000 (approx.) History Will Be Made commercials featuring Dustin Byfuglien? And he followed up each of them by scoring 12 (approx.) goals the game after?

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    • Harrison Mooney
      April 17, 2011

      It may be a Canuck-specific curse. Perhaps Blackhawks players are immune because, for them, it’s not such a rarity to be featured in NHL ads?

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  2. Erik
    April 17, 2011

    I’m just hoping that trimming my beard hasn’t jinxed the team.

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    • Daniel Wagner
      April 17, 2011

      I guess we have no choice but to place all of the blame solely on you if something goes wrong. It’s science.

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      • Erik
        April 17, 2011

        I have no choice but to accept that responsibility. If work didn’t hinge on me looking presentable, I wouldn’t have had to commit such a grave act.

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      • Erik
        April 17, 2011

        /phew

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  3. Velocirapist
    April 17, 2011

    If I’m not mistaken, the double slide happened in game 2, which was 3 games before game 5. Bieksa was just awful, not cursed.

    Or, is that the sound of a joke whistling over my head I hear?

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    • Harrison Mooney
      April 17, 2011

      Damn, you got me. Unless maybe it was a retroactive curse? Article fixed.

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  4. Nat
    April 17, 2011

    Ah, that goal was a beauty.

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  5. beninvictoria
    April 17, 2011

    it would appear as if he beat the curse

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  6. Wisp
    April 17, 2011

    bold claim: history will be made ads are actually blessing. Bounce back season for Bieksa.

    Daniel? Next game, scores what would be the critical game tying goal

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  7. JS Topher
    April 18, 2011

    Am I the only one who finds these new commercials far less inspiring than those of yesteryear? The song just doesn’t gimme goosebumps… Like they’re trying to hard to recreate the magic. It’s like the last two seasons of Heroes.

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